Build to sell

‘Christy, I don’t know that I want to sell my business. Maybe that’s not in the cards for me.’

I hear you. AND if you run your business today like you want to sell it tomorrow, it will make you more money no matter what you decide to do. 

And here’s the thing.

Sell. Don’t sell. That’s up to you. 

When you build a business that is sellable, by definition it's profitable. 

• It can support you even when you’re no longer working in the business day-to-day.

• It runs efficiently with well documented and implemented SOPs.

• You’ve successfully delegated  lots of work and responsibility to a high-performing team.

• The books are in order and cash flow isn’t a problem.

• Sales and marketing processes are repeatable.

• There’s an established stream of recurring revenue.

• Customers are happy.

• You’re not overly dependent on a few customers or vendors.

• The future looks bright.

All those things sound like positive outcomes to me. Things I want for my business and for me regardless of whether I want to sell it at some point. 

Essentially, buy building your business like you plan to sell it you’re building your business with intention. Making thoughtful decisions, investing in operations, getting good at routine administrative functions, and delivering on your promise to customers. 

• Your business is serving you. You’re not serving it. 

• You know how you make money and are able to repeat the process. 

• You don’t worry about where the money is coming from and you know what you need to spend it on to create the business and life you love. 

• You challenge your business to do more for you rather than feeling burdened by making it work. 

• Other people want to be part of what you’re building.

• You’ve created enough time to plan and execute your plans, learn from the experience and make thoughtful decisions moving forward. 

• You’ve stopped being overwhelmed and are overjoyed by the choices you have. 

• You know what matters to you most and are using your vision for your business to make choices, no longer feeling stuck or like you’re spinning your wheels. 

• You're creating more than a revenue stream. You’re creating an asset. 

Rather than worrying about whether you might want to sell or thinking it’s too early to worry about it, what if you looked at strategic business growth as a long-term investment that will increase your income today and the value of your business - to you, your employees and customers, and potential future buyers?

What do you have to lose!?

Interested? Let’s talk.