How is this different from a business coach?

Coaches help you stay accountable to plans you've already made. Advisors help you decide whether the plan is the right one, change it when it isn't, and build the structure underneath it.

I have said many times to colleagues, “I wish I had hired Christy Maxfield a few years ago.” Even with a 27-year-old company, I have learned so much from her. Christy has been an invaluable partner helping me operate my company more strategically, i.e. strengthening financial reporting, guiding succession planning, navigating complex people decisions, and increasing the overall value of my business. Christy brings insight, clarity, and genuine care to her work. Her disciplined approach and guidance has made me a more confident and effective business owner and positioned my company for its next phase of long-term success.
Laurna Godwin
Owner, Vector Communications
What sets Purpose First Advisors apart is that her coaching evolves with you. The support I needed at the beginning of our work is very different from what I need now, and she has adapted alongside me every step of the way. Her approach is strategic without being rigid, and she has helped me build confidence, sharpen my business strategy, and create meaningful momentum in my work.
Paya Sample
Owner, Peak Leaders Collective
Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
Sue Bailey
Owner, Celebrating Life Cakes