We start by understanding your vision for your business. Then, through conversation and document review, we evaluate the current state of your business. By knowing where you are and where you want to be, we can then identify the key topics and activities to focus on to achieve the outcomes you want. We want to help you build your business with the end in mind.

We encourage clients to define what a successful relationship looks like for them. For those owners in the growth stage of their business, some define success as feeling less overwhelmed, more focused, less stressed, or more confident in their role as owner and visionary. This is often the result of us working together to do things like:

For owners who are specifically interested in succession and/or exit planning, we look at the overall state of the business as it relates to your desired transition timeline. This work is strategic and tactical regarding personal readiness and business attractiveness decisions.

Business owners working to improve valuation and execute a specific succession or exit plan have to continue to run a profitable business while also making the personal and business decisions required to do a successful transaction or transfer. Purpose First Advisors helps you understand the process, identify and make critical decisions, and align the team (estate attorneys, tax advisors, wealth advisors, transaction attorneys, bankers, key executives, and family members) involved in the planning and execution of key activities.

maroon quotation marks
  • I have said many times to colleagues, “I wish I had hired Christy Maxfield a few years ago.” Even with a 27-year-old company, I have learned so much from her. Christy has been an invaluable partner helping me operate my company more strategically, i.e. strengthening financial reporting, guiding succession planning, navigating complex people decisions, and increasing the overall value of my business. Christy brings insight, clarity, and genuine care to her work. Her disciplined approach and guidance has made me a more confident and effective business owner and positioned my company for its next phase of long-term success.
    Laurna Godwin
    Owner, Vector Communications
  • Christy’s coaching has has been instrumental in elevating my business to new heights. Her ability to facilitate strategic conversations has been transformative, helping me identify opportunities, overcome obstacles, and refine my business strategies for optimal results.
    Paya Sample
    Owner, Peak Leaders Collective
  • Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
    Sue Bailey
    Owner, Celebrating Life Cakes
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram