A few months ago, Dr. Donna Marino and I decided to do a series of LinkedIn Live conversations about grief in business. It’s something we’ve both experienced personally and often find ourselves helping clients navigate.
We started by looking at what it means to be a business owner or a sudden successor who has to keep everything going while experiencing the sudden loss of a loved one, a prolonged illness, a business partner's passing, or a personal crisis like divorce. By the end of our first conversation, Donna and I had identified ways to think about preparing for, navigating through, and managing grief in your small or family business.
First and foremost, your main job is to take care of you, the person who is grieving, before you worry about your business. The best way to do that is to prepare for loss when you’re not actively experiencing it.
Having a business continuity plan in place means that when a crisis occurs, your team is prepared to support you so you can take care of yourself and your family.
Many owners assume that family or team members will “step in” if something happens to them. But assumptions are not strategies which is why succession planning is so important.
If your business depends on you to function day-to-day, it’s more vulnerable than you think.
You won’t lead well through grief if you haven’t made it a habit to practice vulnerability and self-awareness. Investing in your ability to manage and cope with stress is one of the best ways to build resilience and overcome adversity.
When grief strikes, leadership is still expected. That doesn’t mean you have to go it alone or go at full capacity.
Your people don’t expect perfection, but they do need clarity.
This is not the time to carry everything on your shoulders.
Grief affects your brain. Executive functioning, memory, focus, and emotional regulation all take a hit.
Once the initial storm passes, there’s often an urge to “get back to normal.” But a wiser question is: What version of normal do I want now?
Grief changes you. Use that change to create a new relationship to your business that is more aligned to your personal priorities.
Treat your experience as a case study in business resilience.
Many companies offer one or two days of bereavement leave — often only for immediate family. That doesn't reflect the reality of loss, especially in close-knit or family-run businesses.
Grief is not a detour from leadership; it is leadership. How you prepare for it, how you walk through it, and how you grow from it speaks volumes about the kind of leader you are.
There is no way to avoid loss, but there are many ways to avoid chaos, burnout, and isolation when it happens. If you’re building a business that’s meant to last, grief readiness must be part of your continuity plan in anticipation of the day when it won’t be business as usual.
Need help preparing your business for the unexpected? At Purpose First Advisors, we help business owners build value and resilience; especially for even when life throws curveballs. Let’s talk.