Be Exit Ready; Grow Smart

Aug 09, 2024
Close-up of a dandelion seed head against a dark, blurred background. The delicate white seeds radiate outward, giving a sense of lightness and fragility.

There are lots of ways to make something grow.

So what do I mean by grow smart?

First, let’s think of your business as a living thing - a creature totally separate from you - that needs the right environment to grow.

It goes through seasons of sowing, reaping, harvesting, fallow or resting. Your business can’t constantly grow any more than you can constantly stay awake or not eat.

In fact, mature, profitable businesses are often built to sustain rather than grow. They get profitable by doing what they do really, really well, efficiently and consistently.

Growth requires intention, focus and resources.

It needs certain conditions - money, time, people, technology, systems and processes - aligned to a common purpose to produce the desired results.

Growth in one area might strain another, exasperate weaknesses or outpace the ability of the organization to sustain the growth over time.

Smart growth asks

  • Why do we want to grow? How will more of XYZ allow us to achieve our goals?
  • What will growth look like? More revenue? More clients? More products? More territory? More industry segments?
  • If we increase revenue, what happens to expenses? Some people distinguish between growth (revenue and expenses increase) and scaling (revenue increases while expenses stay the same.)
  • Will increased revenue result in higher profit?
  • Can we retain, renew and upsell the new business we attract?
  • To achieve the growth we want, is it better to buy or build?
  • How does growing in this way at this time create more income? Improve profit? Enhance efficiency? Decrease client concentration? Support long term market value? Make the business more transferrable?

As a strategic growth advisor, I want to understand your vision for your business - what is it designed to help you achieve in life? What’s the end game.? What choices do you want to have available to you if/when you decide you want to do less of this and more of something else?

Then I want to understand which of the growth strategies available to you helps you best achieve your near and long-term personal, business and financial goals?

Together we can evaluate which growth strategies are most appropriate given your time, money, people and other resources, set goals, identify tactics and create 90 day sprints.

As a succession and exit plan advisor, I want to know your value, wealth and profit goals so we can close the gaps that probably exist.

I want to help you design a growth plan that increases profit while building value.

I want to help you design a compensation and succession plan that helps you accumulate the wealth you need to replace your income (i.e. retire) whenever you desire, transfer your business (asset) to capable leaders, and create a legacy (family, community, values) makes an impact.

Purpose First Advisors specializes in helping business owners create strategic growth plans that enable them to create a life and legacy they love. Let us help you build, grow and exit your business  on purpose, with purpose.

maroon quotation marks
  • Christy’s keen ability to identify my actual needs and focus me on the critical aspects of my business has been transformative. She’s provided insights and asked probing questions that emphasize the importance of planning with the end in mind.
    Stephanie Haenchen
    Owner, Pace Marketing
  • Christy’s coaching has has been instrumental in elevating my business to new heights. Her ability to facilitate strategic conversations has been transformative, helping me identify opportunities, overcome obstacles, and refine my business strategies for optimal results.
    Paya Sample
    Owner, Peak Leaders Collective
  • Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
    Sue Bailey
    Owner, Celebrating Life Cakes
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram