Most of them aren’t Elon Musk.
They’re more like Bill Gates. They let their business speak for them.
However, without a Microsoft-sized budget (and marketing team) it’s hard for your business to speak for itself without some help from you.
Being seen - through social media posts, websites, podcasts, articles, interviews, books, ads, etc. is an integral part of brand building for most small businesses.
Customer want to connect with the person behind the brand.
You want people to understand your passion and drive- why you do what you do and why they should care enough to buy what you’re selling.
Yes, the more visible you are the more likely it is that you may attract some detractors, perhaps even some haters.
On the flip-side, say nothing and the people who are already looking for you and what you do can’t find you.
And they will do business with the people they can find.
So, if you care enough about your idea to create a business.
And you care enough about your business to make it profitable.
It’s time to be seen.
I was recently featured on the Innovabuzz podcast hosted by Jurgen Strauss.
https://youtube.com/watch?v=j_rkYQp8oME%3Fwmode%3Dopaque
And in August you might have seen/hear me on Conversations in the Nic of Time with Nicci Roach.
https://youtube.com/watch?v=avUocdfMiCY%3Fwmode%3Dopaque
And Yinka Ewuola was kind enough to experiment with a Cash Chat live on LinkedIn a few weeks ago.
https://www.linkedin.com/video/embed/live/urn:li:ugcPost:6987814075288141826?wmode=opaque
