Increase the money in your business

Mar 30, 2023
A person wearing a dark blue shirt is counting a stack of US dollar bills. The focus is on their hands and the money, with a blurred background. A white cup is partially visible in the lower right corner.

There are three ways you can increase cash in your business TODAY:

  1. SPEND LESS When you want to spend less you can
    • review expenses so you know where every penny is going
    • cancel memberships and software subscriptions you’re not using
    • reduce travel (if feasible)
    • negotiate with vendors, add vendors, and/or switch vendors
    • reformulate products and services to eliminate expensive or hard to acquire raw materials
    • discontinue under-performing products and services
    • reduce rework and waste
    • avoid over working work contracts
    • track your time - make sure your team is focused on the most high value activities that generate revenue and maximize profit
    • standardize processes to increase efficiency and productivity
    • replace equipment, hardware and software that’s outdated and costing you more to repair and maintain then it will to invest in new
    • avoid DIY
  2. INCREASE REVENUE When you want to increase revenue you can
    • raise prices
    • increase the number of sales
    • increase the frequency of sales
    • increase the size of sales per buyer
    • make it easier for customers to buy (more payment methods, more locations, etc.)
    • discount underperforming inventory to turn it into cash
    • evaluate your pricing, adjust accordingly
    • evaluate the profitability of specific products and services - focus on selling the highest margin items
    • build a loyalty program to get customers coming back regularly
    • have and work your marketing and sales plan - always be selling
  3. MANAGE CASH FLOW When you want to manage cash flow you can
  • negotiate payment terms
  • invoice regularly 
  • time when you pay expenses
  • access credit and capital
  • cut expenses
  • increase efficiency - think automation and standardization
  • manage inventory
  • increase payment options
  • set-up automatic payments from clients (ACH/bank transfer)
  • put money in a savings account - make your money work for you

DON’T

  • Panic - you won’t think clearly and you’ll make decisions you regret
  • Get stuck - no decisions can be as bad as hasty decisions
  • Offer discounts without analysis and a plan
  • Cut marketing and sales budgets without analysis and a plan
  • Randomly cut staff
  • Cut staff training and development

Need help implementing these strategies? Let’s talk.

maroon quotation marks
  • Christy’s keen ability to identify my actual needs and focus me on the critical aspects of my business has been transformative. She’s provided insights and asked probing questions that emphasize the importance of planning with the end in mind.
    Stephanie Haenchen
    Owner, Pace Marketing
  • Christy’s coaching has has been instrumental in elevating my business to new heights. Her ability to facilitate strategic conversations has been transformative, helping me identify opportunities, overcome obstacles, and refine my business strategies for optimal results.
    Paya Sample
    Owner, Peak Leaders Collective
  • Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
    Sue Bailey
    Owner, Celebrating Life Cakes
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