You know that thing I wrote about roadblocks in your business…

Feb 07, 2022

A stack of smooth, dark gray stones balances on top of each other against a blurred green background, creating a calming and natural scene.

..well it turns out to have been a popular topic and one worth revisiting.

For their February issue, the St. Louis Small Business Monthly asked me to share my thoughts on the biggest challenges business owners face and to offer my best advice for owners.

TL;DR

I think the biggest challenge business owners face is clarity - getting clear about what they’re building, what the business needs to do for them and their family/community, and communicating that vision to their team.

So many other challenges in finance, sales, marketing, operations, personnel, can be traced back to the lack of a clear vision that aligns people toward a common purpose and defined business outcomes.

My best advice: take time to plan and work on your business. Invest in becoming a better leader so the you can give your people the vision, inspiration, support, and resources they need to do great things.

So many business challenges/roadblocks are predicable. That’s why I wanted to give owners a resource that not only lays out what they are but offers practical strategies to overcome what is in your way. You can download the full article here to help you start moving obstacles out of your way to clear the path to sustainable growth.

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I have said many times to colleagues, “I wish I had hired Christy Maxfield a few years ago.” Even with a 27-year-old company, I have learned so much from her. Christy has been an invaluable partner helping me operate my company more strategically, i.e. strengthening financial reporting, guiding succession planning, navigating complex people decisions, and increasing the overall value of my business. Christy brings insight, clarity, and genuine care to her work. Her disciplined approach and guidance has made me a more confident and effective business owner and positioned my company for its next phase of long-term success.
Laurna Godwin
Owner, Vector Communications
Christy’s coaching has has been instrumental in elevating my business to new heights. Her ability to facilitate strategic conversations has been transformative, helping me identify opportunities, overcome obstacles, and refine my business strategies for optimal results.
Paya Sample
Owner, Peak Leaders Collective
Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
Sue Bailey
Owner, Celebrating Life Cakes