The benefits of business exit strategic planning

Mar 28, 2024
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Developing an exit strategy may seem like a future ‘to do,’ but its benefits extend far beyond the transition.

Having a current strategic plan that focuses on both increasing income and building company value provides clarity, direction, and peace of mind, allowing business owners to navigate the complexities of transition with confidence and foresight.

Investing time and effort into crafting a well-defined value-to-exit strategy is an essential business planning discipline that keeps you focused and consistent.

The benefits of present-tense planning that embeds exit strategy goals in your strategic plans and aligns them to actionable tactics include

  1. Clarity about where you’re headed : By envisioning the next stage of your business, you're more likely to make strategic decisions that align with your long-term goals. Having a clear exit strategy helps you set milestones and benchmarks, guiding you towards achieving your desired outcomes.
  2. Commitment to building the value of your business: A narrow focus on increasing revenue can sometimes lead you to make short-term decisions that erode long-term value. Considering exit strategy scenarios requires a thorough assessment of the current state of your business and allows you to identify choices that meet profitability and value enhancement goals. This makes it easier to stay committed to building value when making decisions regarding hiring, technology, new product/service development, targeting niche audiences, creating replicable systems, and making other investments.
  3. Improving business attractiveness to buyers: Potential buyers are attracted to businesses with well-thought-out exit strategies because it demonstrates a commitment to long-term business goals and the adoption of sustainable business practices that don’t rely on the owner alone. Knowing what buyers look for and consider valuable allows you to intentionally embed those choices in your business strategy.
  4. Smoother transitions: When a business is designed to run without daily input from the owner, with a professional team using standard operating procedures to serve a strong and diverse customer base, it’s much easier to transition from one owner to another. The less disruption employees and customers experience the greater the likelihood that the new owners can focus on continuing to grow value.
  5. Knowing what you need: Owners who start and operate their business with the end in mind are more likely to have reasonable expectations about the sales process and what sales price they can expect, and be better prepared for life post-exit. Whether you go on to build your next venture or retire, having a clear ‘What’s Next’ plan has been identified as an essential part of a successful exit plan strategy.

Purpose First Advisors specializes in helping business owners level-up their approach to business growth and profitability. Let us help you build, grow and exit your business  on purpose, with purpose.

Get your free, confidential business valuation report here.

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  • Christy’s keen ability to identify my actual needs and focus me on the critical aspects of my business has been transformative. She’s provided insights and asked probing questions that emphasize the importance of planning with the end in mind.
    Stephanie Haenchen
    Owner, Pace Marketing
  • Christy’s coaching has has been instrumental in elevating my business to new heights. Her ability to facilitate strategic conversations has been transformative, helping me identify opportunities, overcome obstacles, and refine my business strategies for optimal results.
    Paya Sample
    Owner, Peak Leaders Collective
  • Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
    Sue Bailey
    Owner, Celebrating Life Cakes
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