When you can’t work harder

Feb 26, 2024
A graphic promoting the BOLD Business Podcast with Jess Dewell. It features text: "You Can't Always Work Harder." Below, Christy Maxfield is sitting casually. A quote from Maxfield discusses the importance of structuring work for creative thinking.

Seriously, you can’t!

Lots of successful business owners will tell you how they built their business at the expense of their mental and physical health, marriage, relationships, financial wellbeing and spiritual wellness.

Or you may have heard the ones about how the owner worked themselves to death - never getting to enjoy vacation, retirement or other fruits of their labor.

I don’t know about you, but that’s not what I signed up for.

That’s why I recently did an episode of the #BOLDBusinessPodcast with host, Jess Dewell, Managing Partner at Red Direction, and Quentin Ortega, Founder and Lead Consultant at QCO Consulting to discuss what to do when you can’t work any harder.

It really starts with making choices - deciding what you really want and what you’re not willing to sacrifice along the way.

By prioritizing, you get to focus on being consistent (way more important than discipline) in how you use and manage your energy to understand and focus on doing the things that create the most value for you and your business so the right people are doing the right work at the right time to achieve shared (read: clear and understood) outcomes.

A business exit strategy starts long before you’re ready to sell because the things that reduce your work load, increase your freedom, and improve profitability are also the things that build value for buyers.

Often at the top of a buyer’s list - can the business operate profitably and continue to grow without the owner?

You heard me, they they don’t want to buy from an owner who has to put in 60 hours a week and never takes a vacation.

They want to buy a business that has standard operating procedures, professional management, sustainable recurring revenue and low customer concentration from a business owner who designed their business to live beyond them.

Building a sellable business takes forethought and intention. It requires you to prioritize so you can work smarter, not harder. It requires a team that understand your priorities and consistently focuses on doing the things required to get the best results.

Let us help you build it.

Purpose First Advisors specializes in helping business owners level-up their approach to business growth and profitability. Let us help you build, grow and exit your business  on purpose, with purpose.

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  • Christy’s keen ability to identify my actual needs and focus me on the critical aspects of my business has been transformative. She’s provided insights and asked probing questions that emphasize the importance of planning with the end in mind.
    Stephanie Haenchen
    Owner, Pace Marketing
  • Christy’s coaching has has been instrumental in elevating my business to new heights. Her ability to facilitate strategic conversations has been transformative, helping me identify opportunities, overcome obstacles, and refine my business strategies for optimal results.
    Paya Sample
    Owner, Peak Leaders Collective
  • Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
    Sue Bailey
    Owner, Celebrating Life Cakes
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