The Owner's Compass — Purpose First Advisors
The Owner's Compass

How well is your business
working for you?

10 questions. 4 minutes. A clear picture of where you stand — and what it's costing you to stay there.

⏱ Under 4 minutes 10 questions Instant results

No account needed. Results delivered instantly.

Section 1 of 5
Your Role
How you experience your ownership from week to week.
Most weeks, I feel more like an employee than an owner — solving problems, filling gaps, keeping things running.
Strongly agreeStrongly disagree
✓ Recorded
I have clear boundaries between the work I own as an owner and the work my team is responsible for.
Strongly agreeStrongly disagree
✓ Recorded

Answer both questions to continue

Section 2 of 5
Your Profit
Whether your numbers reflect the effort and risk you're carrying.
My profit margin reflects the effort and risk I'm carrying as the owner of this business.
Strongly agreeStrongly disagree
✓ Recorded
I know exactly which decisions are limiting my profitability right now — and I'm acting on them.
Strongly agreeStrongly disagree
✓ Recorded
Section 3 of 5
Your Team
Whether your people own their work — or depend on you to own it for them.
My team makes good decisions without coming to me first — they own their work and act on it.
Strongly agreeStrongly disagree
✓ Recorded
I have at least one person on my team who could lead this business confidently if I stepped back for a month.
Strongly agreeStrongly disagree
✓ Recorded
Section 4 of 5
Business Independence
Whether your business runs on systems — or runs on you.
If I took four weeks off tomorrow, my business would run well without me — revenue, operations, and client relationships included.
Strongly agreeStrongly disagree
✓ Recorded
Revenue and day-to-day operations depend on systems and people — not on my direct personal involvement.
Strongly agreeStrongly disagree
✓ Recorded
Section 5 of 5
Your Next Move
Where your head is at — and what you're willing to do about it.
I know what my business is worth today — and I'm actively making decisions to increase that number.
Strongly agreeStrongly disagree
✓ Recorded
Staying exactly where I am for another 12 months is an acceptable outcome for me.
Strongly agreeStrongly disagree
✓ Recorded

0 / 50
Your breakdown

Score by section

Your Role
Your Profit
Your Team
Business Independence
Your Next Move

Let's talk about what comes next.

A 30-minute call. No pitch. Just a clear conversation about where you are and whether it's the right fit.

Usually available within the week. No commitment required.

maroon quotation marks
  • I have said many times to colleagues, “I wish I had hired Christy Maxfield a few years ago.” Even with a 27-year-old company, I have learned so much from her. Christy has been an invaluable partner helping me operate my company more strategically, i.e. strengthening financial reporting, guiding succession planning, navigating complex people decisions, and increasing the overall value of my business. Christy brings insight, clarity, and genuine care to her work. Her disciplined approach and guidance has made me a more confident and effective business owner and positioned my company for its next phase of long-term success.
    Laurna Godwin
    Owner, Vector Communications
  • Christy’s coaching has has been instrumental in elevating my business to new heights. Her ability to facilitate strategic conversations has been transformative, helping me identify opportunities, overcome obstacles, and refine my business strategies for optimal results.
    Paya Sample
    Owner, Peak Leaders Collective
  • Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
    Sue Bailey
    Owner, Celebrating Life Cakes
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